![]() ![]() In most cases, it is much easier to achieve a high ranking in local search results than it is for classic organic search results. A well-designed listing and website are important for your ranking, as well as positive online reviews, e.g. As these entries usually appear prominently on the first page of Google’s search results, they are particularly important for online marketing.īuying ads in Google My Business is not possible which is why it is important to rank high in local search results organically. It also shows your company’s location as a map excerpt. Google My Business not only leads more potential customers to your website but also provides information about your company in Google’s search results, such as opening hours, phone number (can be dialed directly when using a smartphone), directions to your location, and rush hours. Importance of Google My Business in online marketing The increasing number of mobile users that search for local shops online makes it important for local businesses to include Google My Business in their marketing strategy.Īlthough companies have to create a Google My Business profile by themselves, Google automatically supplements this profile with entries from public sources such as company registers, rating platforms, or local directories. Gastronomy, specialist shops, or the service sector are some examples of companies that can benefit from it. The local component makes Google My Business a useful feature for companies that do not operate exclusively online but are connected to local business addresses. Screenshot with Google My Business entries on the first page of organic search results on These are integrated on the first page of organic search results and in Google Maps. Instead, it focuses on offers that are linked to local addresses. Unlike classic Google Search, Google My Business is not about gathering relevant websites for specific keywords. ![]() ![]() It is a kind of digital yellow pages where local businesses can create a company profile and enter various information about their enterprise. Google My Business (formerly known as Google Places) is a service that complements Google’s maps feature and search functions. 4 Optimizing your Google My Business entry.3 Creating a listing on Google My Business.2 Importance of Google My Business in online marketing. ![]()
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